What Are Drift® Roses?

Drift® Roses are some of the most versatile roses on the market. This collection of groundcover roses provides solutions for numerous trouble-areas in the landscape, including slopes, hillsides, borders, and low-lying spaces. Each of the 11 varieties remain compact and beautifully fill in sparce areas without spreading or taking over. Drift® Roses are extremely disease resistant, bloom continuously, and are hardy to Zone 4. We like to say they’re The Finishing Touch to Every Landscape.™

See All Drift® Roses

Product Forms

Drift® Roses are generally available to purchase in the following forms:

Bare root, including tree form

Liners

Fiber pot

For current availability, please contact the sales manager in your territory.

Brand Standards

Feel confident growing and selling Drift® with our downloadable brand standards reference guide. This resource outlines helpful information, including how to order required pots and tags, pricing minimums, trademark and logo use, and more.

Download Brand Standards

Branded Packaging

Drift® Roses may be sold in true 1-, 2-, and 3-gallon pots. A trade 5-gallon pot is available for west coast growers and rose tree producers. The unique mauve containers stand out at retail and offer recognizable branding. Matching branded tags beautifully identify each rose and provide the end consumer basic planting and care instructions.


Where To Order Drift® Pots

You can order your mandatory branded pots directly from these manufacturers and distributors:

Haviland Plastic Products: #1, #2, #3

HC Companies: #1, #2, #3

New Christie: #1, #2, #3

Nursery Supplies: #1, #2, #3

Star® Roses and Plants – West Grove, PA: #1, #2, #3 (Maximum order of 700 pots.)

Star® Roses and Plants – Dinuba, CA: #1, #2, #3, #5 (Maximum order of 700 pots.)

Drift® Marketing Support

From ad campaigns to in-store P.O.P. to social media, we’re working right alongside you to drive consumer demand and maximize product value.

Advertising

Schedule your crops to align with our national advertising campaigns! Our in-house marketing team places beautifully designed ads in top consumer publications, with major national placements that have a cumulative anticipated reach of over 7,000,000.
 
Download 2025 Ad Placement Schedule. 

E-Retailer Assets

Get hi-res images and product mockups for use on your website, online store, or social media. Access product descriptions and brand copy to make promoting your plants a snap. Request e-retailer assets here.

Request e-retailer assets here.

Consumer Website

The Drift® website includes individual plant pages highlighting the features of each plant available for the end consumer, as well as a retailer locator map, garden inspiration, grow and care tips, and links to our social media and email marketing communities.

Visit the Drift® website.

Social Media

We leverage the widespread reach and following of our Star® Roses and Plants social media channels to promote Drift® Roses to the end consumer. Our Instagram, Facebook, and YouTube accounts have a combined following of over 50K.

In-Store P.O.P.

Generate more visual interest at retail with Drift® P.O.P. You can now easily place orders for posters, banners, bench cards, and bench tape through our online storefront. Place an order for free, with no additional shipping fees.

Order Free P.O.P.