What is Bloomables®?

Bloomables® was created as an answer to one of our customers’ top requests: the need for a retail brand that would support high-margin sales for the unbranded, top genetics offered from Star® Roses and Plants and bring increased value to the grower, retailer, and consumer.

Our other national brands are a testament to what happens when truly impressive plants are paired with recognizable branding. Bloomables® is the complete garden story: beautiful and reliable roses, woodies, perennials, and trees with next-level retail appeal. 

This non-mandatory brand offers you the flexibility to grow and finish our plants the way that works best for you. Just because a plant is available in the Bloomables® program doesn’t mean you have to sell it that way.

Want to leverage the brand and increase your margins? We’re here to help. Bloomables® is a fully developed brand complete with retail-ready pots, tags, P.O.P. materials, marketing support, national advertising, and consumer website and social media.

View Program Brochure View All Bloomables® Plants

Brand Standards

Feel confident growing and selling Bloomables® with our downloadable brand standards reference guide. This resource outlines helpful information, including how to order required pots and tags, pricing minimums, trademark and logo use, and more.

Download Brand Standards

Branded Packaging

Bloomables® packaging is designed to stand out at retail and increase sales margins with its modern and distinctive look.


Bloomables® Pots

Pots are available in true 1-, 2-, or 3-gallon sizes. 2-quart pots are available in a 6-count tray and are an ideal selection for the perennial varieties. Additionally, a trade 5-gallon pot is available for growers looking to finish and sell rose and woody ornamental trees in branded packaging.

Where To Order Bloomables ® Pots

You can order your branded pots directly from these manufacturers and distributors:

East Jordan Plastics: 2 qt.

HC Companies: #1, #2, #3

New Christie: #1, #2, #3

Nursery Supplies: #1, #2, #3

Star® Roses and Plants – West Grove, PA: #1, #2, #3, 2 qt. (Maximum order of 700 pots.)

Star® Roses and Plants – Dinuba, CA: #1, #2, #3, #5, 2 qt. (Maximum order of 700 pots.)

Bloomables® Tags

The Bloomables® brand has its own specially designed tags that feature a closeup of the plant’s standout feature (bloom or foliage) so consumers can visualize the color reward even if the plant is not in its prime window at retail. Bloomables® tags also list the plant’s common name more prominently than the botanical name, which increases consumer recognizability of the plant. Special attributes are identified with fragrance and pollinator icons.

Scentables™ by Bloomables®

Including fragrant plants in your program is a must if you want to capitalize on modern gardening trends. Consumers are in search of easy-to-grow, beautiful varieties that offer noticeable fragrance both in the garden and in their home. Gardening is experiential, and fragrance goes a long way in helping gardeners create an oasis.

That’s why we created Scentables™.

The most fragrant roses and woodies included in the Bloomables® brand can be found in the Scentables™ collection. Think of it as a curated shortlist of plants that offer fragrance-forward retail appeal on top of the reliable performance you know and expect from us.

View all Scentables™ varieties

Marketing Support

From ad campaigns to social media, in-store P.O.P. to influencers, we’re working right alongside you to drive consumer demand and maximize product value.

Advertising

Schedule your crops to align with our national advertising campaigns! Our in-house marketing team places beautifully designed ads in top consumer publications, with major national placements that have a cumulative anticipated reach of over 7,000,000.
 
Download 2025 Ad Placement Schedule. 

E-Retailer Assets

Get hi-res images and product mockups for use on your website, online store, or social media. Access product descriptions and brand copy to make promoting your plants a snap.

Request e-retailer assets here.

Consumer Website

The Bloomables® website includes individual plant pages highlighting the features of each plant available for the end consumer, as well as a retailer locator map, garden inspiration, grow and care tips, and links to our social media and email marketing communities.

Visit the Bloomables® website.

Social Media

Follow Bloomables® on Instagram to see how we’re growing a community of gardeners who love beautiful plants! We also leverage the widespread reach and following of our Star® Roses and Plants Facebook to promote Bloomables® to the end consumer.

In-Store P.O.P.

Generate more visual interest at retail with Bloomables® or Scentables™ P.O.P. You can now easily place orders for posters, banners, bench cards, and bench tape through our online storefront. Place an order for free, with no additional shipping fees.

Order Free P.O.P.